One advergame I particularly like is a fully immersive on created by the Brand Experience Lab. With Carlton Screen Advertising, the BELab created an interactive advertising experience for the Volvo brand. Linking theaters across England, they had cinema goers competing against one another across a connected network in real time.
In talking to David Polinchock, head of Brand Experience Lab, he said it was incredible to see how quickly and completely a cinema audience got what was happening, understood what they needed to do, and enthusiastically participated. After the experience, the buzz and connection among the players was unstoppable - and they were all talking about the VOLVO game. I put that in capital letters because I am emphasizing that they were engaged and remembering the brand.
Even more than this - because of this style of game and its novelty, Carlton estimates this program lead to 33M impressions across all media. The press extended this story and the brand across media around the globe. This AudienceGames program was named one of the 10 Best Marketing Ideas in the World [scroll down to "Wag the Car"], in Brandweek's December 10th 2007 publication. To see the audience experience, visit the BeLab Blog and scroll down on this page to the You Tube link.
Increasingly, branding will become interactive. Increasingly, the digital and real worlds will intermingle and interconnect. Immersive, interactive, rich media, multi-medium, fixed and mobility, targeted to person time and space, individual and collective, social and personal. This the the future of branding and advertising. And DigIn! will continue to track these types of technologies.
Nice one..
I also love to play online games and I play those game everyday on my PC. I think this is one of the best source to get our mind fresh and cool.
Posted by: puzzle bubble | February 20, 2012 at 12:47 AM